Emoji Production Specifications

Overview of Emoji Image Materials

Once you have prepared the image materials in the table, you can submit the emoji.

Name
Quantity
Format
Dimensions (in pixels)
File Size

Emoji Main Image

8/16/24

GIF

≤500500 square (recommended 240240)

Not exceeding 500KB

Emoji Thumbnail

Consistent with the number of main images

PNG

Emoji Album: 120120 Individual Emoji: 240*240

Emoji Album: Not exceeding 200KB Single Emoji: Not exceeding 200KB

Details Page Banner

1

PNG or JPEG

750*400

Not exceeding 500KB

Emoji Cover Image

1

PNG

240*240

Not exceeding 500KB

Chat Panel Icon

1

PNG

50*50

Not exceeding 100KB

Emoji Main Image

Images Sent in Chat Interface

Material Requirements:

  1. GIF format, 240 x 240 pixels, each not exceeding 500KB

  2. The quantity can only be 8, 16, or 24 images.

  3. All images in the same set of emojis must be either all dynamic or all static.

  4. Dynamic emojis need to be set to loop indefinitely.

  5. The style of each emoji in the same set must be consistent.

  6. The images of each emoji in the same set should have sufficient differences.

Emoji Thumbnail

Static images displayed in the chat page and detail page, corresponding one-to-one with the main emoji images.

Material Requirements:

  1. PNG format

  2. Emoji Album Thumbnail: 120 × 120 pixels, each not exceeding 200 KB

  3. Emoji Item Thumbnail: 240 × 240 pixels, each not exceeding 200 KB

  4. Matching the quantity of main images, one-to-one correspondence

  5. Select key frames that represent the main images, if the emojis contain text, try to select frames containing text

Emoji Items: Only the main image and thumbnail need to be submitted, along with the meaning words. However, currently, it does not support including promotional images, promotional information, or portraits (such as portrait photos, portrait paintings, etc.).

The naming format for main emoji images and thumbnails

Naming of main emoji images and thumbnails:

  1. Main emoji images and thumbnail images must be named using numerical identifiers.

  2. The numerical identifiers for main emoji images and corresponding thumbnails must match to ensure a one-to-one correspondence.

  3. Main emoji image naming: 01, 02, 03 ...

  4. Thumbnail image naming: 01, 02, 03 ...

Emoji Sorting: The layout of emoji thumbnails on the detail page will be arranged from left to right, top to bottom according to the numerical order of each emoji. Please arrange the numerical order of each emoji reasonably.

Chat Page Icons

Icons for Successfully Downloaded Emojis Displayed in the Chat Page Emoji List

Material Requirements:

  1. PNG format, 50 × 50 pixels, not exceeding 100 KB

  2. Quantity: 1 image

  3. Select the most recognizable and clear image, keep the picture simple, avoid adding decorative elements, and use only the frontal image of the emoji character's head as the icon

  4. The image should not have white outlines and avoid jagged edges

  5. It must be set with a transparent background

  6. Avoid using a white background

  7. Avoid square borders and sharp edges for the emoji's main body

  8. Arrange the image layout reasonably, with minimal whitespace for each image

  9. Different emoji albums should use different images as icons

Emoji Cover Image

Representative Image for Each Emoji Set Displayed on the Emoji Homepage

Material Requirements:

  1. 1 image, PNG format, 240 × 240 pixels, not exceeding 500 KB

  2. Select the most recognizable image, it is recommended to use a half-length or full-length image of the emoji character's frontal view, avoid using only the head image

  3. The image should not have white outlines and avoid jagged edges

  4. It must be set with a transparent background

  5. Avoid using a white background

  6. Avoid square borders and sharp edges for the emoji's main body

  7. Arrange the image layout reasonably, with minimal whitespace for each image

  8. Keep the picture simple, avoid adding decorative elements

  9. Avoid including text except for pure text emojis

  10. Different emoji albums should use different images as covers

Detail Page Banner

When entering the detailed page of the entire set of emojis.

Material Requirements:

  1. JPEG or PNG format, width 750 × height 400 pixels, not exceeding 500KB

  2. Quantity: 1 image

  3. Avoid any text information in the image

  4. The color tone of the image should be lively and clear, with a significant contrast to the DeMoji background color, avoid using a white background

  5. The content of the banner must be related to emojis, with rich imagery and storytelling

  6. Elements in the image should not be deformed due to stretching or flattening Avoid using a transparent background

Copywriting Guidelines

Text information should preferably be in Chinese, with English used when necessary, avoiding the use of rare characters. If dialects are used for better understanding, please use Chinese characters to phonetically represent the dialects. Emoticons and special characters should not be used.

Emoji Name:

  1. Not exceeding 8 Chinese characters

  2. Optimal display within 5 Chinese characters

  3. Should not contain any punctuation marks

  4. Avoid spaces in Chinese names

  5. Avoid naming conflicts with existing emoji albums

Emoji Description:

  1. No more than 80 characters

  2. Fully showcase the image features or storylines of the emoji

Copyright Information：

  1. If registered, fill in the copyright information

  2. If not registered, fill in the designer or studio name

  3. Keep it short, abbreviations are acceptable

One-line Introduction:

  1. Avoid punctuation

  2. Avoid repeating the emoji name

  3. Showcase the emoji’s story or features

Emoji Meaning Words:

  1. No more than 4 characters

  2. Avoid punctuation in meaning words

  3. Avoid repetitive meaning words within the same set of emojis

  4. Use Mandarin for meaning words to be understandable by more users

Text-based Emoji Design Guidelines

  1. Text-based emojis must have dynamic or graphic designs, highlighting creativity and fun. Simple scaling, translation, shaking, or flashing to meet dynamic requirements without meaningful content or creativity will not pass the review.

  2. For text-based emojis, the dynamics or graphics should differ according to the meaning expressed by the text. If all text emojis have the same or highly similar designs, they will not pass the review.

  3. Purely text-based emojis should be suitable for chat scenarios. Long lyrics, poems, ads, slogans, etc., that do not consider chat scenarios will not pass the review.

Emoji Image Creation Guidelines

An emoji image is a recognizable and shareable emoji character in the work. After creating an emoji image, the artist's homepage will feature a collection of images. Works belonging to the same image can be viewed and shared as a collection and may be recommended to more users.

Profile Picture Representative image displayed on the emoji image homepage

  1. 1 image, PNG format, 240 × 240 pixels, no more than 500 KB

  2. It's recommended to use a half-body or full-body image showing the most recognizable part of the emoji image, avoiding head-only images

  3. The image should not have a white border and avoid jagged edges Must be set to a transparent background

  4. Avoid using a white background

  5. Do not use square borders, avoid hard right-angle edges

  6. Arrange the image layout reasonably, no excessive blank space

  7. Keep the image simple, avoid adding decorative elements

  8. Except for purely text-based emojis, avoid text

  9. Different emoji images should use different profile pictures

Chat Page Icon Icon displayed in the emoji list after downloading emoji works under the emoji image

  1. 1 image, PNG format, 50 × 50 pixels, no more than 100 KB

  2. Choose the most recognizable and clear image, keep it simple, avoid decorative elements, and use a front-facing head image of the emoji image for the icon

  3. The image should not have a white border and avoid jagged edges

  4. Must be set to a transparent background

  5. Avoid using a white background

  6. Do not use square borders, avoid hard right-angle edges

  7. Arrange the image layout reasonably, no excessive blank space

  8. Different emoji images should use different icons

Name The character name of the emoji image

  1. No more than 8 characters, best display effect within 5 characters

  2. No punctuation

  3. Avoid spaces in Chinese names

  4. Should correspond to a specific character image, generic or thematic names are not recommended

  5. Avoid duplicate names for emoji images created by the same author

Description Explain the features of the image

  1. No more than 80 characters

  2. Fully showcase the image features or storylines of the emoji

Works Emoji works displayed on the emoji image homepage

  1. Must be an already listed work containing the emoji image

  2. An emoji work can only be added to one emoji image

  3. After adding a work to an emoji image, there is only one opportunity to change to another emoji image

  4. To modify the associated emoji image, first remove the work from the current emoji image and then add it to another emoji image

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